Why have Major League Baseball, the NFL, NASCAR, the U.S. Open, New York Giants and Jets, Gillette Stadium, the Atlanta Falcons, the Cleveland Browns, Orange Bowl/BCS National Championship, Homestead Motorsports Complex, Continental Airlines Arena, Meadowlands Racetrack, Arthur Ashe Stadium, Jobing.com Arena, the Red Bull Air Races World Tour, the Chicago Bears, the Jacksonville Jaguars, the University of Southern California and other recreation outlets signed on as clients of SMRI?

More than ever, there is fierce competition for consumers' discretionary income. To compete, companies, whether focused on sport, leisure, tourism, entertainment, sponsorship, media, internet, special events or otherwise, must truly know their market to maximize their competitive edge, to be market driven and to develop a prosperous future focus. Unbiased external market research provides the clearest picture of your market. No company can effectively accomplish this relying only on internally generated perspective or gut instincts.

"Of 82 Panthers games, [fans] could watch 75 on TV. If they don't make it worth [fans'] while to come here [they] can stay home." said Sandy Keehn , director of operations for Sport Management Research Institute. (South Florida Sun-Sentinel, April 10, 2002)