THE SMRI PROFILE: WHO WE ARE!

Headquarted in Southern California, SMRI is a full-service market research consulting firm specializing in sport and entertainment business. The SMRI team has extensive experience in market research, sport management, marketing, advertising, event management, statistical analysis, economics, staff training and project management, and is regularly called upon to provide expertise to media and conference audiences, as well as its impressive range of clients.

See SMRI Selected Client List

Dr. Kathleen Davis is the President of the Sport Management Research Institute (SMRI) which she founded in 1995. At SMRI, Dr. Davis has led commissioned research on leisure trends in the marketplace for nearly 100 sports facilities worldwide. Originally from Southern California, Dr. Davis earned her M.S. and PhD in Sport Management from the University of Southern California. She has taught Sport Management at Tulane University, Rice University, Northeastern University and Florida Atlantic University. Prentice-Hall published her textbook: Sport Management: Private Sector Business Strategies in 1994.

Dr. Davis has also written for FoxSport.com, the South Florida Sun-Sentinel and Stadium & Arena Management Journal, and her research has been cited in a variety of publications including The New York Times, New York Post, Crain’s Business, Los Angeles Times, Orange County Register, Miami Today, New Orleans City Beat, Smith/Street Sport Business, Miami Herald, Fast Track Magazine, Sport Daily News and Miami Today. Additionally, she has been interviewed by CBS and NBC regarding her research of NFL’s Super Bowl.

 

 

CONTACT
SMRI Corporate Office
6965 El Camino Real
Suite 105-228
Carlsbad, CA 92009
858.779.9291 (O)
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