The Service Marketing Resources Institute offers the same full-service research menu as the parent company, with applications tailored to meet the special research needs of clients in these industries. These include the following:

• onsite intercept interviews;
• laboratory setting focus groups and internet focus groups;
• direct mail surveys;
• mystery/shadow shopping techniques;
• telephone research;
• consumer tracking studies;
• market feasibility studies;
• market strategy development;
• economic impact research

Our research efforts in the services industry since 1995 have assisted in the development of a comprehensive service database, including customer profiles, customer satisfaction measures and operational standards of service excellence.

This research arm of SMRI has provided research services for the following selected entertainment and tourism industry clientele:

Greater Ft. Lauderdale Convention and Visitors Bureau
Clearwater Convention and Visitors Bureau
Atlantic City Convention Center
Broward Center For the Performing Arts
Greater Ft. Lauderdale Cultural Tourism Division
Jacob-Javitz Center
Coral Gables Chamber of Commerce
Art Expo at Coconut Grove
ZETA Fest, 94.9 FM
Coca-Cola Corporation
Heiniken Corporation
Café de Columbia
Daimler Chrysler Corporation
Lincoln Corporation
Samsung Corporation
Sprint PCS Corporation
Broward County Fair